Parks Associates: Renters Drive Home Security Growth as Apple Enters Smart Home Market

Parks Associates’ latest consumer study, Home Security in Transition: The Future of Protection, finds that renters are becoming an increasingly important customer segment for home security providers, as new competitors, including Apple, enter the market with connected security devices and installation partnerships.

Parks Associates: Home Ownership vs. Renting, by Home Security System Age

The study of 8,000 US Internet households finds that 37% of security system owners who acquired their systems within the past year rent their home, compared to just 8% of those who purchased more than six years ago. The findings highlight…

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